Many mothers begin their journey into motherhood with excitement.

Whether they’re trying for their first baby, have just discovered they’re pregnant, or are eagerly awaiting birth, their initial joy can quickly turn into anxiety and overwhelm as they face unexpected challenges.
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From miscarriages and difficult births to postpartum recovery and beyond, mothers encounter problems they never anticipated—and often don’t know how to solve.

As daunting as these challenges are, the support system they rely on—whether doctors, midwives, friends, or family—can fade away as everyone returns to their own lives. Many mothers are left with a deep sense of isolation, like being cast adrift in the middle of the ocean, unsure of how to navigate their way.
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It wasn’t always like this. Historically, new mothers were surrounded by a circle of wise women who passed down knowledge and offered hands-on support.
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Today, that essential support network has not only largely disappeared, the quality of care women receive has declined. Healthcare watchdogs have rated 50% of maternity services in the UK as inadequate, warning that safety is a key concern. Doctors claim mental health services have a broken system too and multi-generational support is more sparse than it’s ever been.

Mothers today feel more isolated, overwhelmed and burned out than at any point in history.
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While there are many apps, books and content that educate women on how to overcome different challenges, mothers still find themselves overwhelmed, sifting through endless advice without clear direction.

The support mothers get during pregnancy, postpartum and beyond needs to change radically.

Mothers today need more than just information. They need practical solutions to their problems, emotional support through tough times, and personalised guidance for their unique circumstances.

This inspired the creation of MatriWell.